Get over your fear of asking for client feedback
Your clients want you to ask!
According to The BTI Consulting Group's 2009 Corporate Counsel Trends Report, 63% of surveyed counsel do not share feedback with their law firms unless they are asked. This means you have to!
And according to the Canadian Corporate Counsel panel that spoke to a room full of Toronto Legal Marketers at the October 2008 Legal Marketing Association - Toronto Chapter luncheon, they want you to ask for feedback directly, and if you're going to ask for feedback via a third party (in the form of client surveys or interviews), they want you to advise them in advance so they know it's coming. They also stated that they were not necessarily more candid with a third party method.
It seems then, that you may be in your own way if you're not asking for feedback regularly. Not sure how to engage in this type of conversation, or afraid of what you'll find out? Watch for the next blog post - it offers some proven ‘how-to' strategies, so rest easy.
Get in the game, don't miss out by sitting on the sidelines.
I wish you good business success.
Client-Centric Selling with the Agreement Based SalesTM Program and the LEAP Adult LearningTM System